About us

In 1901, Florence wanted to honor a fellow citizen and artist by placing a bronze bust with his image in all of his splendid brilliance right in the middle of Ponte Vecchio.

This man was Benvenuto Cellini (Florence 1500 – Florence 1571), the first great goldsmith in recorded history.

The goldsmith tradition in Florence has remained intact and is still visible to the eyes of the world as they cross the Ponte Vecchio.

From this tradition and my long experience in the diamond and precious stone trade, came the idea to specialize in one unique finished product: flexible link bracelets and necklaces, in jargon tennis bracelets and necklaces.

The love for adventure and the passion for my work have always led me to the most exotic countries in the world in search of raw materials and here, thanks to acquired expertise in the field of gemstones, I am able to gather the best that the market has to offer: diamonds from India and Belgium, rubies from Myanmar, sapphires from Ceylon, emeralds and aquamarines from Brazil, pearls from Australia… meaning that I am able to propose for you precious objects whose price-quality ratio will make you appreciate them for more than just their beauty.

Specialization together with transparency are the foundation of our business.

A visit to our site will take you through the different moments of production with the relative costs.

Good tennis to all from Simone Masieri!